Oryx, a supplier of oil and gas products and services in Senegal and the sub-region, wanted to communicate on its new domestic gas offer, which it had recently acquired from Puma Energy. The idea was to set up a multi-country product launch campaign and communicate on their partnership with their ambassador, Sadio Mane, to boost brand awareness.
One of the needs expressed was to reinforce brand perception by emphasizing the brand's African roots. We therefore deployed an initial product launch phase, during one of the continent's most memorable events: the CAN. This was followed by the launch of the gas cylinder offer, which also marked the partnership with a high-profile brand ambassador: Sadio Mane. We then produced a series of audiovisual contents with Sadio Mane, to feed the digital and media presence, and launched a pan-African campaign in 8 African countries for gas, lubricants and service station products. Our work for Oryx continues, with a full 360 campaign to come, highlighting the brand identity and gas-related products. The adventure continues.
