In an economic context marked by constraints on purchasing power, La Vache Qui Rit wishes to reaffirm its commitment to its Senegalese consumers. The emblematic cheese brand is launching a campaign focusing on the accessibility of its individual portion, while retaining its core strengths: great taste, nutritional benefits and affordability.
The aim of the campaign is simple:
to show that the 100 XOF portion of La Vache Qui Rit is the best choice for a balanced, happy breakfast, especially for children. A small portion, but a big impact to get the day off to a good start.
A warm, vibrant visual depicts a Senegalese child, full of energy and good humor, enjoying a slice of bread filled with La Vache Qui Rit. Through this simple, authentic moment, the message is clear:
Offering a portion of La Vache Qui Rit to your child means giving them a dose of happiness, energy and essential nutrients - for just 100 XOF.
The visual encourages parents to make a smart choice, both emotionally and nutritionally:
La Vache Qui Rit is smiles, strength and good taste accessible to all.
